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Image courtesy of the Palm Beach Convention & Visitors Bureau

In the digital age, it’s not just the purveyors of toothpaste or soft drinks who look to create a clear brand image in the global marketplace to ensure success for their products.

Places such as Palm Beach, too, can benefit from establishing themselves as coherent and consistent brands, as long as the associations made at the mention of a town’s name are unique, relevant and authentic.

Read More (Palm Beach Daily News)

The Palm Beach brand is defined as “as wealthy and resilient, safe and beautiful.”  “Visitors see Palm Beach as an exclusive playground for the ultra-rich, a retail mecca and a glamorous place to spend time and money.”

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